This page explains how Rucksack Readers uses any information you give to us through our website, and the ways in which we protect your privacy.

Ordering books

Rucksack Readers collects and stores your data (contact and order details, NOT payment card data) on its computer in order to deal with your transaction. We observe the eight Data Protection Principles, and in particular we would never give or sell your data to a third party without your permission. You are welcome to inspect the data that we hold about you. Please contact us for details of this service.


Cookies are small text files that are stored on your device (e.g. computer, smartphone) to track usage of a website, but they don't identify you or your device. Many are deleted whenever you finish your session. We use cookies on this website to improve your browsing experience, for example by:

  • remembering the items you have selected on our order form, so we can complete your order
  • recognising that you may already have given a forum username and password so you don't need to do it for every web page requested
  • measuring how many people are using our website, so we can make it easier to browse.

You can manage these small files yourself and learn more about them at

How we use cookies

We use 2 cookies to remember your selections or preferences.

Name Typical Content Purpose Expires
PHPSESSID Randomly generated text Session identifier for remembering information between pages, including our order form When you close your browser
SMFCookie10 Randomly generated text Forum account identifier to remember your account between forum pages After 30 days

Google Analytics

This website also uses Google Analytics, a web analytics service provided by Google, Inc. ("Google"). Google Analytics uses cookies to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States . Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google.

By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. We are committed to following the ICO privacy and electronic communication regulations.

Google Analytics sets cookies to help us accurately estimate the number of visitors to the website and volumes of usage. This to ensure that the service is available when you want it and fast.

CookieTypical contentDuration
_utma randomly generated number 2 years
_utmb randomly generated number 30 minutes
_utmc randomly generated number session
_utmz randomly generated number + info on how the site was reached (e.g. directly or via a link, organic search or paid search) 6 months

For further details on the cookies set by Google Analytics, please refer to the Google Code website.

Google Maps

We use Google Maps to provide detailed route maps. Google Maps stores up to four cookies: khcookie, NID, SNID and PREF.

We use Google's interactive maps because we believe they provide a helpful way for our visitors and readers to explore the routes we write about. We use the Google Maps tools on the basis that Google adheres to its privacy policy which can be found at and its terms of service for Google Maps at